ADVERTISING MANAGEMENT 

Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability. Our goal is to get you the greatest bang for your buck.  Advertising management is a complex process that involves making many layered decisions including developing the advertising strategy, setting the advertising budget, setting advertising objectives, determining the target market and media strategy.  Tourist Trap Marketing can assist you with advertising management that can be reduced to four key decision areas:

  • Target audience 
  • Message/ Creative strategy
  • Media strategy
  • Measuring advertising effectiveness

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